HOW TO SUCCESSFULLY SELL YOUR BUSINESS
1. Have a good reason to sell your business. One of the first items a prospective buyer
will want to know is your reason for selling. The more valid and reasonable the reason, the more serious
the buyer will be.
2. Don't wait until you have to sell, for either economic or emotional reasons. You do
not want anxiety to force you into accepting a deal that's not good for you. Don't make the mistake of trying
to wait until after your busy season. This delay can be an unfortunate one. The best time to sell is when
you are busy and the buyer can see activity.
3. Engage an outside professional to insulate you from the selling process. A Hawaiian
Islands Business Brokers will separate emotions from sound business decisions, this process will often get
you a higher price than you might obtain on your own. Your HIBB Broker will also insist on confidentiality
to protect you and your business. Your HIBB Business Broker will help you in the following:
Establishing a Fair
Market Value.
Prepare marketing strategies
to present your business properly.
Screen and educate
buyers.
Show your business
discretely and confidentially.
Represent you in negotiations.
See the transaction
through to closing.
4. Once you have decided to sell, and after talking with your Hawaiian Islands Business
Broker, gather the information needed to market and show your business. Don't be intimidated by your numbers,
just pull together what you have and are willing to disclose. The following are the key items:
Copies of any equipment
leases.
Copy of the real estate
lease or appraisal.
Three year's Profit
& Loss (Income) statements.
List and depreciated
value of the Furniture, Fixtures & Equipment.
List and depreciated
value of Leasehold improvements.
Three year’s
Federal income tax returns for the business.
Approximate value of
normal inventory levels.
List of loans against
the business, balances and payments.
5. Remember that you are part of the marketing team. Support your Hawaiian Islands Business
Brokers Broker by promptly answering questions and discussing your day-to-day operation. No one knows your
business better than you; please help in physically showing your operation.
6. Confidentiality works both ways. Your HIBB Broker will always stress a highest level
of confidentiality to the prospective buyers. However, as the seller, you must also maintain confidentiality
to aid your broker in building the image value of your business to the prospect.
7. You, as the seller, should put yourself in the prospective buyer's position. Every time
you go into your place of business, pretend that you are an interested buyer looking at this operation for
the first time. How impressed are you? What can be improved in your presentation? The first impression is
your most important selling opportunity.
8. There is a tendency for some sellers to "let down" when they put their business
up for sale. It's important for your prospect to see your business at its best and showing no sign of neglect.
Here are a few areas to focus on:
Keep normal operating
hours.
Repair non-operating
equipment or remove it.
Repair signs, replace
lights, clean the premises and dress up your presentation.
Remove items that are
not to be included in the sale, if possible.
Maintain your inventory
at a consistent level; keep it fresh and properly displayed.
9. Be flexible! Your broker has an obligation to bring you any and all offers, no matter
the price or terms. Astute buyers will usually make low initial offers to attempt to get the best possible
price and terms. Do not be insulted by low offers, this is just the starting point. You need to keep the
ball rolling once an offer has been presented. Study it closely. Just because you didn't get your asking
price, the offer may have other points that will offset it in some of the terms. The right buyer may be better
than a higher price. If you counter the offer, do so only on the points that are really important to you.
The prospect that makes a low offer is usually the prospect that eventually buys your business.
10. Remember that most successful transactions are successful because they create a Win-Win
situation for everyone involved. Both parties must be satisfied with the deal.
See also:
Why
use HIBB?
Help
Sell Your Business
How
to Successfully Sell your Business
10
Steps in Selling Your Business
Frequently
Asked Questions from Sellers
Contact
Us to Sell Your Business
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